Google’s $2.1 billion acquisition wins EU approval

Google’s $2.1 billion purchase of Fitbit earned the EU’s conditional approval, the Competition Commission said Thursday. It follows the Commission’s investigation into the company’s promise not to use Fitbit users’ health data for targeted ads.

Under the Commission’s conditions, the search giant can’t use the data of EU Fitbit users for advertising, it must maintain a technical separation between Fitbit and Google data, and make sure EU users have a clear choice about using health data for other Google services.

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